About us

As one of the leading developers, Assets Group stands at the intersection of vision and excellence with a portfolio exceeding USD15 billion in diversified assets across 11 countries throughout the Middle East, Europe, and the Caribbean.

A global curator of extraordinary destinations and integrated expertise spanning real estate, hospitality, and retail, Assets Group continues to redefine the standards of luxury living, leisure, and lifestyle.

An exceptional portfolio of iconic resorts, signature residential communities, and landmark commercial assets, guided by a legacy of innovation, craftsmanship, and integrity. The Group transforms landscapes into vibrant lifestyle destinations and enduring investment opportunities.

+1,600
Employees
11
Countries
32
Assets
+15Bn USD
Assets Under Management
+2,800
Hospitality Keys
+3,850
Residential Keys
+260,000 sqm
Commercial & Retail Area
Our Vision

To be the most respected name in global real estate and hospitality; a symbol of excellence, trust, and innovation, shaping a brighter future for the world.

Our Mission

To craft iconic destinations on a global scale and unparalleled experiences with a social impact through strategic partnerships, impeccable quality, and an unwavering commitment to excellence.

Our Values
  • Leadership
  • Quality
  • Agility
  • Boldness
Our Guiding Principles
  • Preserve Corporate Reputation
  • Develop Future Leaders
  • Promote Innovation
Ownership

Power International Holding (PIH) is a worldwide diversified business conglomerate grouped into six main groups covering: Energy, Concessions and Construction, Industries & Services, Agriculture & Food Industries, Real Estate , Lifestyle (Hospitality, Entertainment & Catering), and Services. To ensure the sustainability and success of each business within the various sectors, we are committed to providing every entity with the tools and resources together with the central functional support to enable development and growth. We work in specialization to ensure that each business strives to achieve the organization’s objectives and goals. Grouping is done through focus and trade excellence of organization leaders who proactively work together in multi-disciplinary groups, ensuring that each business thrives and flourish